Marketing Strategies for Digital Generation †Free Samples to Samples

Question: Discuss about the Marketing Strategies for Digital Generation. Answer: Introduction: The Smith Family has been found to come up with a new marketing strategy in order to widen its community among the Australian children in order to give them better education and life support to the disadvantaged children. The organisation also focuses on digital marketing but the main intension always remains to get the best return of their investment. It has been evident that the Smith Family has been engaged in the digital marketing platform where their marketing activities are also spread throughout the social media networks like Facebook and Twitter (Thesmithfamily.com.au 2017). The main idea behind this particular activity is to attract as many consumers as possible and to get as much amount of donation or contribution from the target group of people. This is the unique way of getting return of the investment made by the organisation. This way the organisation is able to get many consumers who could directly contribute towards the charity and in turn the organisation will be ben efited. The donors can be easily targeted with the help of the social media (Thesmithfamily.com.au 2017). In fact, there remained the scope of increasing the community for the organisation that would eventually lead to the situation when the organisation will be automatically benefitted from the overall marketing activities. This is indeed a unique marketing and advertising strategy that they are seeking that is creating a positive result in the overall activities over the organisation. The success of the organisation is known to all and its marketing strategy can be given the credit for it. As evident, Billabong offers huge information to the visitors of the website related to the type of activities that the company is engaged with. However, the company has not been found to get engaged with the promotion of the products that the company sells. This can be regarded as a negative aspect of the marketing process as carried on by the organisation (Chaffey et al. 2013). However, it has to be understood that one of the important criterion of the digital or the website based marketing is content based advertising. In such cases, when the consumers search about the particular sports or activities, Billabong comes up with the information related to these. This is when the visitors can be able to know about the particular product. In addition to this, when the information is found to be effective enough for the visitors or the consumers, there remains a chance that they would automatically direct their way to the products available in the particular website. In this way, a relat ionship is created between the consumers and the company. This in turn will automatically lead to the situation where organisation will be able to market their product directly to the consumers (Armstrong et al. 2015). In fact, this can also be considered as a unique way of marketing the products and target the right group of people because people will be searching about the sports or events and then would redirect their search to the particular product. The last news published on 21st August in the website of Nestle gave good news to the Lolly lovers because Allens Green Frogs were found to return back to the stores with the whole Frog Family with them; the wait of the Lolly fans were over. From the website of Peters Brand, it has been found that Barney Banana is the new product that the company has launched in the recent time (Peters.com.au 2017). The promotional campaign that has been undertaken by this company is related to the quality of product and focus has been made on anti-allergen and the nutritional facts about the product in order to promote about the product (Nestle.com.au 2017). In both the cases the target group of people for the product are the ice cream lovers between the age groups of 20 and 45 years. In this respect, it has to be mentioned that the products that are sold by Peters are mainly targeted to the children or those who are more concern about their health (Peters.com.au 2017). The packages or the ads that pop out whenever the website is opened clearly gives the indications that the products are full of nutrients and are best in quality. Thus, the advertisements are for this particular group of segment only. These products are aimed at the retail sectors. If the case of Nestle is taken into consideration, it has been found that the web page is very much organised and any visitor of the web page can easily get all kinds of information available at the website or the web page (Nestle.com.au 2017).. On the other hand, when it comes to the web page of Peters Brand, it has been found that the page is mostly filled with the images of the products of t he company rather than any kind of information. Moreover, when it comes to Nestle, it has been found that the website also include news and activities related to the brand or the product that is completely absent in case of Peters. Thus, there arise certain questions related to the promotional activities as carried on by Peters. Reading Mooney and Slobodian (2016), it has been evident that when it comes to digital marketing or web page marketing, it is very important to carry out different types of activities through the web page in order to keep the consumers updated on any kind of information and at the same time keep promoting their products and services. Similar things have been rightly observed in case of Nestle but it is missing in the web page of Peters. In such cases, it can be clearly stated that the website of Nestle will be more successful in terms of marketing but the similar situation would not be effective enough for Peters (Ryan 2016). Thus, it is recommended that this particular page needs to be taken care of and more information related to the brand has to be included that would serve as a means of marketing the product. References: Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Mooney, M. and Slobodian, S., 2016. Seeing the wood for the trees: Fixing large undefined problems in digital marketing.Journal of Digital Social Media Marketing,3(4), pp.294-303. Nestle.com.au 2017 Allens makes it oh so easy to be green! Available at: https://www.nestle.com.au/media#itemPerPage=20 Accessed on: 29-8-2017] Nestle.com.au 2017 Nestle Available at: https://www.nestle.com.au/ Accessed on: 29-8-2017] Peters.com.au 2017 Peters Available at: https://www.peters.com.au/brands/ [Accessed on: 29-8-2017] Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Thesmithfamily.com.au 2017 About us Available at: https://www.thesmithfamily.com.au/get-involved/partnerships/corporate-social-responsibility Accessed on: 29-8-2017] Thesmithfamily.com.au 2017 Our People Available at: https://www.thesmithfamily.com.au/about-us/our-people Accessed on: 29-8-2017]