Compare and contrast american pop culture Essay Example | Topics and Well Written Essays - 750 words

Compare and contrast american pop culture - Essay Example In recent years, their message has changed in America to take out most of the gender references and focus instead on the street culture of the adolescent generation. In its reintroduction to the Saudi Arabian market, the company has taken a similar approach but modified it some to be more in keeping with the attitudes and beliefs of the Saudi culture. By comparing the advertising approaches of the Coca-Cola company in America in the past two decades with that of the Saudi campaign since its reintroduction in 1988, one can get a sense of how these cultures are different and the same. In the 1990s, Coke turned to the adolescent and pop markets for advertising inspiration in America. They didn’t focus on gender types at all, but instead worked to portray a healthy, balanced yet completely in tune and alive product that radiated energy. A television advertisement in the mid-1990s displayed a chalk drawing with several renderings of the circular Coca-Cola logo against a multi-hued background reminiscent of the 60s hippie styles. This even goes as far as to insert psychedelic-type paint styles and the insertion of the word â€Å"Always† in various ways that both serve to highlight the use of the product always, reinforce its place in the iconography of American culture (along with the use of the hippie artistic style) and associates itself with a new and energized pop culture that remains focused on the young. The bottle that becomes the focal point of this image does not have any of the detail Americans were used to seeing, even going so far as to leav e the label off, featuring nothing more than a brown bottle shape. By contrast, the commercials played in Saudi Arabia focused almost exclusively on people as one commercial limits the viewing area to the face of a woman wearing traditional head-covering and to the glass in which she is pouring her Coke. The labeled bottle of

Critical analysis of Qualitative paper Essay Example | Topics and Well Written Essays - 1000 words

Critical analysis of Qualitative paper - Essay Example Topics and introductions of the articles In Both articles, titles are good title particularly because they are both informatory and refer to the key phenomenon of the study. However, Dietrich et al’s title is goes further to expounds on the key variables.Though they have failed to include the study population,both researches the problems of the research are stated unequivocally and build coherent and credible arguments which have significance for nursing profession.Both Olrich et al (2012) and Deitrick et al (2012) studies have also failed to stipulate the research questions or a hypothesis of the studies and this is also considered as a flaw in the studies. Methods and designs of the studies There is debate regarding whether the standards used for quantitative studies should be used for qualitative research has existed for a long time and will probably continue with the trend (Strauss and Corbin, 1998). The research approach used in the qualitative was the ethnography approac h, which means that there was a conscious effort by the researchers in examining and exploring a cultural phenomenon (Bernardo, 2007). The ethnographic approach was used to outline the major challenges faced by nurses in two inpatient units in the implementation of hourly rounding. On the part of thequantitative evidences that were selected, they made use of the quasi-experimental approaches. In fact much of the quasi-experimental method has had elements of a real experimentation just that there is lack of the use of random assignment (Bravo, Earls and Johnson, 2011). To this end, a 506-bed teaching hospital was acquired where the effect of hourly round was determined on fall rates, call light usage and the general satisfaction of patients on the service they received from nurses. A big debate has existed about what should be incorporated as quality criteria in quantitative designs. For example, Ryan et al, (2001) stipulated that the degree to which the methods are satisfactory to p articipants ought to be also applied as a decisive factor for assessing the methodological eminence of quantitative studies This design’s flaw was that it did not take into account the patients’ attitudes feelings and perceptions which are very important in nursing but rather just went for the figures.However the execution of design was top notch thenumber of data collection points was appropriate.The design also curtailed biases and threats to the interior and exteriorsoundness of the study. As far as validity is concerned, there are two major aspects of measurement that the researchers could be looking at to ensure validity. These are internal and external validity. Generally internal validity on measurement tools can be achieved if researchers shall pay particular attention to selection bias and ensure that the tool is impartial in its selection. Again, history, differential attrition and regression towards the mean are all significant such that researchers must ens ure that they conform to stipulated standards of scoring. With external validity, attention must be paid to the population to ensure that there is a generalization between the study’s inferences and the general population used (Castledine, Grainger,